Thursday, May 10, 2012

Best Time of Day for Facebook Posts

Do you read every post in your Facebook feed? With so many posts each day, it's no surprise most of us skim through, or completely miss, many posts.

It's easy for your posts to get lost in the crowd. However, there are a few ways to get your posts noticed.
  1. Post something interesting, or useful!
  2. Use pictures, or links to websites (links bring up a thumbnail picture from the site).
  3. Post at the right time of day
Number three, in the list above, can use some explanation. When is the right time of day to make posts to Facebook? Well, they actually have an answer for that! Studies have been done, and although there are many variables (depending on your demographics), they have discovered links sent between 1 p.m. and 4 p.m. get the most views. One study released recently by the link shortening and tracking service actually narrowed it down to Wednesday at 3 p.m. as the absolute best time to post on Facebook all week.

Your audience could be different, but time of day (and even time of week) is something to consider. Generally comments or links posted after 8 at night or before 8 in the morning are most likely to be missed.

“While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” said in a blog post. “Traffic from Facebook fades after 4:00 p.m.”

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