Thursday, May 24, 2012

Social Marketing Chart

Interesting Social Marketing chart, but can you spot what's missing? A major, but relatively new, social media player is missing from this chart.

social media chart
Click on above image to zoom

The answer is Pinterest.

Thursday, May 10, 2012

Best Time of Day for Facebook Posts

Do you read every post in your Facebook feed? With so many posts each day, it's no surprise most of us skim through, or completely miss, many posts.

It's easy for your posts to get lost in the crowd. However, there are a few ways to get your posts noticed.
  1. Post something interesting, or useful!
  2. Use pictures, or links to websites (links bring up a thumbnail picture from the site).
  3. Post at the right time of day
Number three, in the list above, can use some explanation. When is the right time of day to make posts to Facebook? Well, they actually have an answer for that! Studies have been done, and although there are many variables (depending on your demographics), they have discovered links sent between 1 p.m. and 4 p.m. get the most views. One study released recently by the link shortening and tracking service actually narrowed it down to Wednesday at 3 p.m. as the absolute best time to post on Facebook all week.

Your audience could be different, but time of day (and even time of week) is something to consider. Generally comments or links posted after 8 at night or before 8 in the morning are most likely to be missed.

“While traffic starts to increase around 9:00 a.m., one would be wise to wait to post until 11am,” said in a blog post. “Traffic from Facebook fades after 4:00 p.m.”

Thursday, May 3, 2012

Facebook Timeline - Image Sizing

Facebook Timeline is old news (at least in today's digital age!), but many are still confused with how Facebook formats images. Here are a few image sizing tips:
  • Cover Image (main image at top of screen) - 851px by 315px
    Note, you can upload other sizes (up to 2048 by 2048), but they will be cropped & sized down
  • Profile Picture - recommended upload 180px x 180px (Scales down to 160x160, and 32x32)
  • Timeline Photo Post - 404px by 404px
  • Milestone Picture - 843px by 403px
  • Thumbnails - 90px by 90px
  • Ad Picture - 110px by 80px
  • Favorites/Apps - 111px by 74px
Looking for a really sharp Cover Image? Give us a call, we'd be happy to design one for you.

Tuesday, May 1, 2012

Search Engine Alternative

Duck Duck Go

Duck Duck Go, a start-up search engine, is competing by leveraging the public’s recent concern over Google’s privacy policies. According to Fred Wilson, a principal of Union Square Ventures, a venture capital backer of Duck Duck Go, other vendors should do the same, saying “We should encourage web and mobile services to lead with their privacy practices and let users vote with their feet. This is an opportunity for new web services who can use privacy as a basis for competition as Duck Duck Go does.” Duck Duck Go says it does not collect or share browsing history, and it articulates understandable privacy policies, including one that is illustrated and starts with this image: is still tiny compared to the top four, at roughly 45 million searches per month. But it is growing rapidly in recent months as concern over Google’s privacy policies have grown.

Excerpt from Small Business Trends article by Anita Campbell (founder of Small Business Trends, and owner of BizSugar)