Google Pushes Out Panda Update

Google rolled out the latest update to its Panda algorithm yesterday.

The company posted the news  on Twitter, saying this update will affect about one percent of search results.

New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekf — A Googler (@google) July 24, 2012

The previous update (3.8) occurred a month ago — on June 25th.

Panda rolled out initially in February 2011 and was designed to remove low-quality/thin content from Google’s search results.

Yelp & Bing Join Forces in Local Search

Something to be aware of for local SEO - Bing has teamed up with Yelp to increase Yelp coverage in Bing local search results.

You can learn more at The Bing Team's blog: http://www.bing.com/community/site_blogs/b/search/archive/2012/06/14/bing-and-yelp-help-you-do-more-with-local-search.aspx

What does this mean to local business owners? We recommend adding (or claiming) your business listing in Yelp. It's free to list your basic business info and pictures.